Why Sell with Byron
Byron's career started in the esteemed eastern suburbs of Sydney. Throughout his career, he has also owned several real estate marketing agencies which is one of the reasons for his attention to detail.
In his 50's. He married Kath, his high school sweetheart. They moved to the Sunshine Coast from Sydney in 2005. Been in real estate for over 20 years. In Sydney, Kath & Byron worked in the exclusive area of the Eastern Suburbs. We have 2 daughters Amber and Jasmine in their early 20's. Amber works caring for animals. Jasmine is a Police Officer.
They lived in Buderim for about 10 years, then moved to 12 acres in Palmwoods. Kath loves animals. Byron loves boating
Kath & Byron have built our reputation on integrity, honesty, hard work & always putting our clients first. Always. We've sold hundreds of homes on the Sunshine Coast.
There is a difference
CLEAN BUSINESS
Our brand is more than our logo it represents the way we do business and take care of people
Clean business means to us that we tell people what they need to hear, not what they want to hear. It's about working with facts and then using our experience and expertise to guide the process to an optimum result. We love transparency and will never waiver that.
PROPERTIES THROUGH
MARKETING
Our marketing is guaranteed to be cutting edge and polished
Marketing is important and we are more than just a real estate company, we are also a marketing company and our expert team position your home in the market with a marketing edge that captures buyer's attention. You only get one chance to make a great first impression and the first time buyers will connect with your home is through marketing. We are passionate about making your property stand out and look it's absolute best through stylish marketing.
YOUR HOME IS WORTH MORE
WITH ASSET AGENTS
We have a belief that price is influenced when the right company handles your sale
Our entire focus is to help you achieve a premium price for your home whilst making the selling experience as seamless as possible. Byron follows a structure called the Asset Agents Way which is a company culture and standard that ensures we are highly trained and are some of the most skilled in the business. Combine this with a heightened sense of enthusiasm to serve our clients every time with 6-star service and equipped with the best tools in the business, this is why we believe we can influence the sale price of your home
WHY DO SOME PROPERTIES ACHIEVE A
PREMIUM PRICE?
WHY DO SOME PROPERTIES ACHIEVE A PREMIUM PRICE?
There’s a few reasons why your home will achieve an above market price
- Presentation
- Agents skill
- Marketing plan
- Supply + Demand
- Agency reach
- Buyer competition
- Selling method best suited to your home
- Agents service ability to pre-list
- When all of the above come together
Byron has been ranked in the top 6% of all agents in Australia
7 times WINNER for Rate My Agent.
Sold over 25 properties for record prices for that street
Sold over 30 properties other agents tried to sell and couldn't.
HAVE THE VERY BEST AGENT REPRESENT YOUR HOME
If You Choose to Engage Byron’s Services
Open Homes:
Some owners prefer only private inspections. If you do choose open homes, buyers who attend your open home are the most important people to us.
Agents: We will also have 2 agents at the property. Myself and Kath. Kath is at the door to collect information, leaving me free to speak with everyone about the home. Earlier in 2023, we did a secret audit on 8 other sales agents. Every open home only had 1 agent in attendance.
Information: We will have property brochures, council rates, information about the area, sales contracts, rental appraisal, and everything a buyer would need to be fully informed about the property.
Feeling at Home: We bring with us soft music, lollies, and bottled water.
Follow-up: On Saturday afternoon I will call back buyers who viewed & continue to follow them several times afterwards. In our 2023 audit, 6 of the 8 agents from the open homes we attended did not call us back. The 2 that did, called back several days later & only called us back once.
Fast Enquiry Response:
Most buyers enquire via email. These will be replied to fast and phones too. Then followed up. It's common sense but many agents don’t do this.
All Offers Are on a Sales Contract
Many sales agents use an offer form. We never have. We take the time to write all offers onto an official sales contract. While this is time-consuming it's an important part of the buyer being committed. When this happens it can make it easier to negotiate the buyer to pay more
Negotiation With Years of Experience:
Not all sales agents know how to negotiate. In the last 3 years, Kath & I have bought 2 investment properties. Both times the offer we made was accepted. If both these sales agents had asked if we would have been prepared to pay more, we would have. Obviously, the owners were happy with the price, but I’m sure they would have also been happier to have made the additional $40,000 we would have been prepared to pay if asked.
With us. Once a buyer's offer is on a sales contract we then start to negotiate with them to see how much more they would be comfortable paying. Sometimes they won't pay a cent more but usually, they will
WHY DO SOME PROPERTIES ACHIEVE A PREMIUM PRICE?
Sales
Method
You have several sales methods you can choose from
Pricing With a Ceiling
Suitable for a declining market. A property is advertised for a price. Buyers make offers below this price and we then negotiate to see how close to the asking price we secure. An example would be you advertise for $950,000 giving buyers an indication where they can then make offers below this & negotiate
Pricing Without a Ceiling
Suitable in an increasing market. A property is advertised as “offers over $x”. While buyers are welcome to make offers below this, it's expected it would not be accepted. If the market is not increasing this pricing can create confusion for buyers as they may assume the price is considerable over the baseline price. “Offers over $900,000”
No Price
Ideal when it's unclear what the value of the property is. Buyers do find this frustrating. It's our experience that if you advertise with no price within two to three weeks the property should be priced based on buyer feedback
Auction
Can be daily misunderstood. Can also be handled very poorly by some agents. Auctions have several advantages. The seller is in control as they set the server price and are protected by that. Buyers have to compete with each other to win the property. With a set auction date a deadline is set where buyers need to take action
Traditional or Online Auctions. We now do a fair few online auctions. They are very different to a traditional auction because buyers can bid subject to conditions like finance. Like ebay, buyers can bid from day one. The property can sell any time prior to the auction date if the reserve is met.
For the owners. Auctions are stressful
Preparing Your Property for Sale
Some people are happy to sell their home as is. At the other extreme others want to do a full renovation, prior to selling. Your property is saleable in any condition. It comes down to each individual's situation & preference.
The Minimum
Declutter: The best thing anyone selling is to declutter, to make the illusion of more space. This can be done by removing large pieces of furniture and putting them in the garage. The more space each room has, the bigger and airier it will feel to the buyers.
Ensuring the homes are clean makes a considerable difference. Inside & outside, including the windows. Consider engaging a bond cleane
Gardens: Fertilising the lawns, laying mulch, pruning all the shrubs will help buyers fall in love with the home.
Fix what doesn’t work: leaking taps, noisy fan, sliding door not rolling. Go through each room as the more move in ready a home is, the more it will sell for.
Keen to Do More
If you like the idea of the above, but wondering what else you can do this list is the next biggest bang for your buck
Paint: Repainting can make a tired home look, feel and smell brand new. It's transformational. If there was one thing you might want to do is this. It's possible though you may just need the internal walls professionally cleaned.
Carpet: similar to painting. The smell of new carpet is wonderful.
Lights: Lighting has come a long way in recent years. Updated lights really make a considerable difference to any space.
Fans: Cheap, noisy or fans that are now just out of fashion really bring the feel of a space down. Consider upgrading all your fans
Time Frame
What’s the Market Doing
On the Sunshine Coast the market peak around Sept 2022. Since then it's been slowly declining. We assume if interest rates increase further the market will continue to decline.
It’s common for sales agents to tell everyone “the market is great”, “lots of buyers”. While the market is still declining, we feel the market now is fairly normal, with a steady flow of buyer enquiry on all properties.
What Will Your Property Sell for?
The easiest way to understand what your property should sell for is to review recent sales of properties that are comparable to you. No one including real estate agents know exactly what a property would sell for. Looking at comparable sales is the most common sense to know.
Unfortunately, lots of real estate agents complicate this process, by not offering sellers access to comparable sales and instead just guessing & they are usually wrong.
What Happens When You Engage in Byron's Services?
There’s a lot to do. Below is a summary of the most common activities.
Pricing Strategy: We agreed on a pricing strategy you are most comfortable with
Marketing: We agree on what marketing you are comfortable investing in.
Marketing Done: We agree on dates to attend the home to prepare all the marketing.
Compliance: We check your home is compliant with things like smoke alarms.
Launch Date: The date is set for the property to be launched onto the market.
Open Homes: Date & times are set for open homes if you choose to hold them
Marketing Check: You check the marketing and changes are made if needed.
Social Media: The home is launched onto social media.
Launch to Market: We launch the property to the market and take buyer enquiries
Buyer Management: Byron constantly communicates with buyers, shows the property, obtains offers and negotiates.
Communication: Byron communicates with you on a regular basis so you are constantly kept up to date with the buyer activity, feedback and offers.
Fees
Often referred to as the agent's commission. This fee is only payable when a sale settles and is payable on the settlement date. Most of the time Asset Agents is holding a deposit from the buyer in our trust account & our fee is paid from this, so it's an amount you don't need to keep aside
Our fee is 2.85% inc GST. That's fairly average. Some agencies are more. It's something we maybe able to negotiate with you depending on the circumstances.
Marketing
The biggest mistake a homeowner can make is to under market one of theirmost valuable assets. This list is the most common marketing we recommend. Usually, our clients pick the products that are most comfortable with. We may be able to assist with some of these costs as well.
MARKETING OPTIONS
Title Search
$26
Realstate.com.au's largest ad including eBrochure to current buyer database
$2066
Domain.com.au's - platinum edge listing
$635
Day time photography (upto 16 photos)
$295
Dusk photography (upto 16 photos)
$345
Drone photography
$65
Virtual furniture (per room)
$25
Floor Plans
$175
Video walkthrough
$65
professional video with voice over music
$350
Social media marketing to the suburb over 4 week
$440
Social media marketing to the suburb over 4 week
$440
Pofessional copy writing
$95
30 X A4 folded to 5A brochure
$149
30 X A4 12 pages magazine
$385
Building $ pest inspection report
$600
Signboard - A Board - 1200mm x 900mm (4x3)
$175
Signboard - A Board - 1200mm x 900mm (4x3)
$375
Hire furniture for standard home up to 8 weeks *
$4950
Online auction including auctineer
$750
Online auctioner
$990
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